Hopefully you know you need a website, but there are still some businesses in 2019 who don’t have one.
Here’s seven main reasons you need a website:
The world is on the internet
It’s imperative that you go where your customers are, and they are online. Everyone uses the Internet to search for information, find businesses and shop for products. If you’re not online you’re missing out.
It seals the deal
After an initial meeting with potential clients they’ll probably want to do some more research before engaging your services. A great website will seal the deal and gain them as a customer.
It’s where your competitors are
It’s likely that your competitors have a website, don’t let your them take your customers!
Having a professional website is a really good look for your small business. This is particularly relevant for home-based businesses who don’t have a shop front to promote their services.
Keep your customers up-to-date, informed and in touch with you
Your website is a great way to keep customers updated on changes, especially through a blog.
Enables you to reach a global market
The power of the web is that you can reach any market within seconds. Years ago, this just was not available to us so easily.
It’s a useful marketing tool
You can use your website in many different ways. We recommend you linking your social media profiles to your website, include your website address in your print material including business cards, invoices and flyers and mention your website to prospects.
Get in touch with us today if you’d like a professional website for your business.
What are the essentials of a great website?
We’ve worked on plenty of websites so we compiled our knowledge to help small businesses create a great online presence.
In order to appear in Google’s mobile searches, you need to have a mobile-friendly website.
With the majority of searches coming from mobiles now, if you don’t have a mobile-friendly site, you could be missing out on potential customers.
We can create websites with responsive design, meaning they adapt to different screen sizes (Desktop, Mobile, iPad etc).
Call to action
A call to action encourages a visitor to do something. Common examples are: buy now, download our ebook, sign up to our newsletter, complete this form, contact us.
This is very important to have on your website as people are unlikely to look around for too long.
Make sure you have your contact details clearly visible (on every page preferably!) and make it very easy for people to get in touch with you.
A contact page is a must have! Include your email, phone number and a contact form at least. Make it easy for people to get in touch with you in the way you prefer. Some people like phone, some people like email.
Some other options include: Calendar integrations such as Calendly, live chat, Skype profiles and a Google map to help people find you.
Information about you or your company
About Us pages often get a fair amount of traffic. Make this page as personal as you can as it helps convey your personality. Try to make it about your clients/customers as well, give people a reason to work with you.
You need an SSL certificate on the front and back end of your website otherwise Google will display “not secure” on your website. This isn’t a good look to visitors coming to your site. This gets a bit technical but you may recognise https:// before web addresses.
At GeckoByte Technology, we understand what’s needed to create a great website, contact us today.