What are the essentials of a great website?
We’ve worked on plenty of websites so we compiled our knowledge to help small businesses create a great online presence.
Mobile-friendliness
In order to appear in Google’s mobile searches, you need to have a mobile-friendly website.
With the majority of searches coming from mobiles now, if you don’t have a mobile-friendly site, you could be missing out on potential customers.
We can create websites with responsive design, meaning they adapt to different screen sizes (Desktop, Mobile, iPad etc).
Call to action
A call to action encourages a visitor to do something. Common examples are: buy now, download our ebook, sign up to our newsletter, complete this form, contact us.
This is very important to have on your website as people are unlikely to look around for too long.
Make sure you have your contact details clearly visible (on every page preferably!) and make it very easy for people to get in touch with you.
Contact page
A contact page is a must have! Include your email, phone number and a contact form at least. Make it easy for people to get in touch with you in the way you prefer. Some people like phone, some people like email.
Some other options include: Calendar integrations such as Calendly, live chat, Skype profiles and a Google map to help people find you.
Information about you or your company
About Us pages often get a fair amount of traffic. Make this page as personal as you can as it helps convey your personality. Try to make it about your clients/customers as well, give people a reason to work with you.
Security
You need an SSL certificate on the front and back end of your website otherwise Google will display “not secure” on your website. This isn’t a good look to visitors coming to your site. This gets a bit technical but you may recognise https:// before web addresses.
At GeckoByte Technology, we understand what’s needed to create a great website, contact us today.